"Making the unwanted (insects) desirable"
How to create success with novel and sustainable ingredients
Many companies see enormous future potential in novel, sustainable ingredients. And quite rightly, as consumers are increasingly demanding better alternatives & solutions to solve food-related issues.
However, the reality is that these ingredients (eg. edible insects, algae, food byproducts) are not very appealing to consumers! You may have an amazing, revolutionary new innovation - one that utilises a new ingredient, with lots of buzz around it. But if nobody wants to buy it, the risk of losing your investment becomes incredibly high.
So how you can increase your chances of success and protect your investment?
Get inspired on how to make novel, sustainable ingredients appealing!
This short course offers a first step towards creating innovations that sell.
With edible insects as an example, you’ll develop new ways of thinking to create real consumer value with your innovation. And gain tools to start defining how to turn your "good idea" into something people really want.
- The Current Market Landscape for edible insects
- The Market Opportunities, and how the market could be in the future
- Current Barriers and Roadblocks
- Tools and Approaches to make insects (and other new, sustainable ingredients) appealing
Bonus materials: 5 x in-depth Market Analysis and Key Trend reports
Benefits of the course
- Quick and fast-tracked. Complete a chapter in less than 10 minutes!
- Paced to fit your schedule across a 2 week period
- Get friendly reminders when new chapters are launched, to stay on track
- Gain deeper insights at your leisure through 5 bonus reports
- Apply the learnings through short, practical exercises
New novel ingredients can be challenging...but offer enormous future growth potential
market is clearly moving towards new alternatives and solutions. But the
old ways won’t work for new, innovative sustainable materials. They demand
unique value propositions,
beyond just the ‘good ingredient’.
Learning how to create appealing innovations that sell is an essential skill for any business leader, looking to create successful, disruptive innovations in the future food market.
StartWhere can insects create impact and new opportunities? (0:56)
StartThe growing market potential for insects (3:38)
StartA healthy and sustainable protein (1:49)
StartOpportunities beyond protein (1:48)
StartThe wider opportunity for insects (1:05)
StartINFOGRAPHIC: Why edible insects are a good opportunity
Johanna is Invenire's most effective analytical digger. She's an expert in translating deep and complex issues into easy-to-understand insights. With a deep understanding of sustainable food systems, Johanna works on both public and client projects at Invenire. Johanna's passionate about creating a great food future through applying logic & understanding, and activating food citizenship.
She's especially enthusiastic about anything related to #food, #sustainability, #protein. And #horses.