How to create campaigns that matter

Running a small business is hectic. Multi-tasking is par of the course, with operations, production and administration dominating your focus. And the ever-important job of engaging people through communications is also in the mix.

One of the biggest challenges we've learnt from small business owners is determining what to communicate that conveys why your offer is meaningful in your customer's lives. And developing a long-term communications plan to take the guesswork out of what to communicate, and when.

This course is designed to help small businesses overcome these dilemmas. It's a 2-step process we've developed & used in Invenire for many years, across a range of different industries, products & services, and business sizes.

This course shares this process with you, to come out with -

1. A clear & simple customer-centric value proposition
2. A structured plan for communications plan to deliver the value proposition & start executing your communications

This course is designed to run as a Sprint. In one week, you'll move forward to having a value-led communications plan, ready to execute - and get long-term mileage from!

KEY PRINCIPLES INCORPORATED

The 2-step process includes key principles & frameworks -

• Value Proposition - clarify the core value of your offer. This clarify the customer value for your communications, and within your internal culture.
• Customer-centric Approach - ensure your value proposition is customer focused, and meaningful to them & their world
• Left & Right Brain Activation - incorporate both rational and emotional triggers within your communications
• Different Decision Makers - structure your communications to meet with the different ways people decide your offer is the right choice for them

WHAT YOU'LL NEED

Your time is important...but so too is executing communications that matter. We've designed this course to move your forward quickly, requiring a small commitment of time, team members & a few basic tools -

• Minimum 2 team members; ideally 3-4 members from different company roles/departments
• One short session per day (1h -2.5 hours per day across the week)
• A quiet workspace for brainstorming and conversations
• Some basic tools - pens, post-it notes and a blank wall space

You'll come out with a communications plan you can roll out for an extended period of time, and execute easily every month. In addition, you'll learn the 2-step process and principles which you can use again for other campaigns!