The potential for nutrition companies within the DIY self-improvement phenomena
Biohacking is a diverse term, but in essence it is about
self-improvement. It's centered around the idea of taking control of the
different aspects of one’s well-being – body, mind and spirit. Instead
of just fixing one’s diet or finding a new exercise plan, biohacking
views the human being as a holistic entity to be worked on. Biohacking
also places a strong emphasis on an individualistic approach, as well as
self-testing and self-monitoring. This is something that really lies at
the core of biohacking – recognising and getting to know one’s
own individuality and finding solutions that work specifically
for oneself. Modern technology is readily utilised in biohacking, as it
enables data collection from one’s body and mind more extensively than
ever in ways that are easily available, easy to use and affordable to
the middle-class consumer.
It can be important for us as a society, as businesses and brands and also on a personal level. These are just some of the areas that biohacking incorporates -
- Positively influencing mental function and improving focus
- Alleviating anxiety and boosting positive emotional states
- Deepening the quality of sleep
- Maximising physical exercise performance
For food and nutrition companies, biohacking presents many new opportunities as a partner to consumers on their journey of self-improvement and performance.
This course will guide you through understanding -
- The phenomena of biohacking & what's driving it
- Varying consumer approaches and degrees of commitment to biohacking
- How food & nutrition companies can play a valuable role to biohackers through different strategies and approaches
Johanna is Invenire's most effective analytical digger. She's an expert in translating deep and complex issues into easy-to-understand insights. With a deep understanding of sustainable food systems, Johanna works on both public and client projects at Invenire. Johanna's passionate about creating a great food future through applying logic & understanding, and activating food citizenship.
She's especially enthusiastic about anything related to #food, #sustainability, #protein. And #horses.