Complete and Continue
How to create campaigns that matter
BEFORE GETTING STARTED...
Course Workflow & Preparations (3:29)
Course Preparations Sheet
DAY 1: GEARING UP!
Let's get started! What are we trying to achieve this week? (8:23)
What's a value proposition & why do we need it? (4:48)
Infographic: The Benefits of a Value Proposition
Ahead of tomorrow...
DAY 2: CREATING THE VALUE PROPOSITION
LEARNING & TEAMWORK: Gathering the Value Points + Workbook (8:29)
DAY 3: REFINING THE VALUE PROPOSITION
SPOTCHECK: Let's review your Value Points.. (2:28)
LEARNING & TEAMWORK: Defining the Value Pillars + Workbook (11:28)
DAY 4. PLANNING THE COMMUNICATIONS
SPOTCHECK: Let's review your Value Pillars... (2:19)
LEARNING & TEAMWORK: Planning the Communications + Workbook (20:21)
Infographic: The Communications Triangle
DAY 5: BRINGING IT ALL TOGETHER
Ready to Act & Connect! (7:10)
TOOLS FOR YOU
Communication Tools: Communications Calendar Tools
Communications Tools: Free graphical tools
Communications Tools: Social media post scheduling
Value Proposition: A deeper look into the model
SPOTCHECK: Let's review your Value Pillars...
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